- New YAHOO CEO Marissa
Mayer
Yahoo Buys Digital Ad Service BrightRoll for $640M
YAHOO is buying digital video advertising service BrightRoll
for $640 million. The reason YAHOO takes over this company is construed as
competing rivals such as Google, AOL and so on in the market of online video
advertising. Google is running You Tube and
AOL took over Adap. TV last year.
.
YAHOO CEO Marissa Mayer expresses expectation that BrightRoll will
make an enough profit related this buyout and she will turn over one hundred
million dollars this year. YAHOO will keep on promoting take over other
companies
In a situation online video advertising has been becoming larger and
larger , it is estimated this year’s the
US market breadth grows 56% more than last year. With 19% of the US market, You Tube is
ranking first and using it is high in Korea. Once YAHOO entered Korea, but it
has not grown highly. I wonder if what change will be and YAHOO will rank first
in Online advertising market winning You Tube, after taking over BrightRoll.
I sometimes watch funny videos via You tube. Also I hope various entertainments videos will be posted through YAHOO!
ReplyDelete